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Marketing Management, A Relationship Approach
As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders and personnel has become increasingly important in today's business environment.Now in its second edition, this ...
by Svend Hollensen
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Marketing Management
1 Market and Marketing The word 'market' is a derivative of the Latin word Marcatus meaning merchandise, ware, traffic, trade or a place where business is conducted. Broadly speaking, for a layman and an educated person the idea of a ...
by Julian Vieceli, Michael Valos
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Marketing Management: A Strategic Decision-Making Approach
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena.
by John Mullins, Orville Walker
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营销管理
责任者译名:科特勒。
by Philip Kotler
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Marketing management, strategies and programs
Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers.
by Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
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Marketing Management
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
by Russ Winer, Ravi Dhar
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Marketing management, a strategic approach
by Harper W. Boyd, Orville C. Walker
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Marketing Management, an Asian Perspective
by Philip Kotler
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Marketing management, text and cases
* SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
by Douglas J. Dalrymple, Leonard J. Parsons
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Marketing management
by Dudley Maynard Phelps, John Howard Westing
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