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Global marketing, a decision-oriented approach

by Svend Hollensen
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Value-based marketing for bottom-line success, 5 steps to creating customer value
The treasure this book gives us is the template for building our own practical, proven marketing road map.
by J. Nicholas DeBonis, Eric W. Balinski, Phil Allen
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Permission Marketing, Turning Strangers Into Friends and Friends Into Customers
Drawing on his own experiences as founder and president of Yoyodyne -- the first company to create promotions and direct mail campaigns on-line -- and on the ...
by Seth Godin
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Email marketing by the numbers, how to use the world's greatest marketing tool to take any organization to the next level
This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners With case studies, ...
by Chris Baggott, Ali Sales
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Social Marketing, Influencing Behaviors for Good
It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and ...
by Philip Kotler, Nancy R. Lee
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Desktop database marketing
In straightforward language with a minimum of technical jargon, the authors show you how to: Improve all of your customer communications Make the economics of ...
by Jack Schmid, Alan Weber
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Marketing in the Moment, The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
I strongly recommend this book.” -- Joseph Sugarman, Chairman of BluBlocker Corporation, author of Advertising Secrets of the Written Word “This powerful ...
by Michael Tasner
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Marketing, The Basics
This book includes all the vital information you need to excel and covers: The role of the manager, Marketing as a corporate function, How to analyse ...
by Karl Moore, Niketh Pareek
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Marketing to moviegoers, a handbook of strategies and tactics
In the second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies ...
by Robert Marich
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Marketing warfare
The book that changed marketing forever is nowupdated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility ...
by Al Ries, Jack Trout
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