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Integrated marketing communications
Based on the success of the first edition, David Pickton and Amanda Broderick have restructured this edition to make the three marketing communications models more explicit.
by David Pickton, Amanda Broderick
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Integrated marketing communication, a contemporary approach
by Phillipus Jacobus Du Plessis, Neels Van Heerden, Gordon Cook, Rob Van Rooyen
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Integrated marketing communication, a descriptive study
by Michael John Stock
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Integrated Marketing Communication
by Sandeep Kumar
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Integrated Marketing Communication
by American Productivity & Quality Center
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The bare bones introduction to integrated marketing communication
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC).
by Robyn Blakeman
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Integrated marketing communications, the holistic approach
This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business ...
by Tony Yeshin
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Kellogg on integrated marketing
This book takes the usual quantitative database concepts and integrates them with qualitative special-relationship marketing concepts, thus broadening the book's appeal.
by Dawn Iacobucci, Bobby J. Calder, J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Medill School of Journalism. Dept. of Integrated Marketing Communications
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Integrated marketing communications
The text provides students with a solid understanding of all of the major marketing communication functions and media alternatives, and the processes for integrating these activities in the most effective and efficientway in order to ...
by Hans Ouwersloot, Tom Duncan
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Marketing Communications
The Integrated Marketing Communication Mix AIM OF THIS CHAPTER To indicate where marketing communication fits into the marketing mix, focusing on the evolution of the Integrated Marketing Communication (IMC) concept, the six marketing ...
by Ludi Koekemoer, Steve Bird
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