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Data Mining Techniques in CRM, Inside Customer Segmentation
This is an applied handbook for the application of data mining techniques in the CRM framework.
by Konstantinos Tsiptsis, Antonios Chorianopoulos
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The Complete Idiot's Guide to Business Plans
Who is likely to bring you repeat business? Who will influence others to
purchase from you? CRM Technology Can Help Today, even the smallest business can
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by Gwen Moran, Sue Johnson
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The essential guide to managing small business growth
Customer relationship management (CRM) The capabilities required to manage a
business successfully in partnership with customers place a heavy emphasis on
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by Peter Wilson, Sue Bates
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Business-driven information technology, answers to 100 critical questions for every manager
1999: 50; Jill Dych£, The CRM Handbook: A Business Guide to Customer
Relationship Management (Boston: Addison- Wesley, 2002); Andrew Fisher, ...
by David R. Laube, Raymond F. Zammuto
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E-Business and Distributed Systems Handbook, Applications Module
Sources of Information for Customer Relationship Management Dyche. J.. "The CRM
Handbook: A Business Guide to Customer Relationship Management". ...
by Amjad Umar
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CRM unplugged, releasing CRM's strategic value
This book provides the definitive work on how to derive return from investment.
by Philip Bligh, Douglas Turk
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CRM in Real Time, Empowering Customer Relationships
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful ...
by Barton J. Goldenberg
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The ultimate small business guide, a resource for startups and growing businesses
Especially as your business grows, you'll need to delegate these important
responsibilities ... Consider a Customer Relationship Management (CRM) System As
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by Editors Of Perseus Publishing, Basic Books
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Customer satisfaction research management, a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations
CRM represents a complex business strategy — it is not simply a tool or
technique. Accordingly, many exhaustive treatments of the subject ...
by Derek R. Allen, American Society for Quality
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The Executive's Guide to Enterprise Social Media Strategy, How Social Networks Are Radically Transforming Your Business
Although CRM's early proponents envisioned it as a philosophy and a strategy
designed to improve human interactions in a business environment, the old CRM
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by Mike Barlow, David B. Thomas
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